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Webinar on Email Marketing Using Vertical Response
May 20, 2008; 1:00 p.m - 2:30 p.m. ET 
Webinar (requires computer and phone line with long-distance)
Members: $85; Nonmembers: $135
CPP Credits:  3 Credits

When it comes to marketing our businesses, we're often stuck relying on the same old methods and paying someone else to help us.  With low-cost email marketing, and an hour's time, however, we can take charge of our marketing strategy.  This session will explore how to use PIA's email marketing partner, Vertical Response, to generate quick, easy, compelling email campaigns that:

• Provide you with excellent reports that show your results

• Download lists of your openers and clickers

• Allow you to meet legal requirements with Can-SPAM Act compliance

Topics Include:

1. Data Management and Uploading

2. Using the Email Canvas

3. Launching Your Campaign

4. How to Review Reports

Content Leader:
Matt Menashes, President & CEO, Paddlesports Industry Association

Download the registration form.

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Paddlesports Industry Logo Available to Members
The Paddlesports Industry Association logo is available to members for use in marketing materials.

Download the new logo (PDF).

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Weekly Tips for Paddlesports Businesses from Tom Shay and PIA
Each week the Paddlesports Industry Association will feature two tips from Tom Shay's book 100 Profits+Plus Ideas for Power Promoting Your Retail Business. Read this week's tips.

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DVD Focusing on Paddlesports Safety Available for Industry Outfitters and Renters
Get your complimentary copy of the all-new National Paddlesports Safety System (NPSS) DVD. The NPSS was developed as a resource to promote safe and enjoyable paddling through a partnership between the PIA and the ACA and funded by a grant from the U.S. Coast Guard.

Call the office at 800-789-2202 to order yours today.

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Register Today for the Paddlesports Industry Association's New Certified Paddlesports Professional (CPP) Program
The Paddlesports Industry Association provides a Certified Paddlesports Professional (CPP) credit program designed for retail and outfitter professionals to obtain highest level of professional development by participating in training and educational programs.

Download an application form.

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Ensure the Effectiveness of Your Business' Risk Agreement:
Download the Paddlesports Industry Association's Guide for Participant Agreements

Access your copy of the Participation Agreement Guide.
Read more about the guide.

Visit the Paddlesports Industry Association News Archives.